Kindee & Smart Kid Belt Debut at the 2025 Super Kids Expo, Hong Kong
On October 3, 2025, we proudly marked a major milestone at the Super Kids Expo—Hong Kong’s premier event for children’s products—by officially introducing two internationally trusted brands to our local parenting community: Kindee and Smart Kid Belt.
As a brand rooted in care, safety, and thoughtful parenting, Cuddle Safe is thrilled to bring these two exceptional names to Hong Kong for the very first time. With the overwhelming support and enthusiasm we received at the expo, we’re even more excited to announce that both Kindee and Smart Kid Belt will be available in Hong Kong starting Q4 2025.
✨ Kindee is a beloved Thai brand known for its gentle, organic, and DEET-free skincare and insect repellent products, specially formulated for babies and children with sensitive skin. As someone who has personally struggled with eczema, I understand how important it is to find products that are both effective and kind to delicate skin. Kindee’s commitment to natural ingredients and safety aligns perfectly with our mission at Cuddle Safe.
🚗 Smart Kid Belt, on the other hand, is a revolutionary child safety innovation from Europe. This compact, portable seat belt adjuster transforms any regular seat belt into a child-safe restraint system—perfect for families on the go, especially in a city like Hong Kong where taxis and ride-shares are part of daily life. It’s a game-changer for parents who want peace of mind without the bulk of a traditional car seat.
The Super Kids Expo was more than just a launch—it was a celebration of parenting, innovation, and community. We were deeply moved by the conversations we had with fellow parents, the curiosity of little ones exploring our booth, and the shared desire to give our children the very best.
Bringing Kindee and Smart Kid Belt to Hong Kong is not just about expanding our product line—it’s about empowering families with safer, smarter choices. We can’t wait for you to experience them.
Thank you to everyone who visited us at the expo. This is just the beginning.
With love and care,
Cuddle Safe Team
